The Bunkhouse Group

Project Overview

The Bunkhouse Group, renowned for crafting funky and distinctive hotels that echo their local culture and design ethos, faced a unique challenge. Their rapid growth made it necessary to shift from individual property websites to a cohesive digital presence. The goal of this transition was to streamline the user experience across all properties, while keeping the character and personality of each hotel intact.

The Problem

With expansion came complexity. The distinct identity of each property, alongside evolving user expectations and regulatory requirements, highlighted the need for a unified website solution. This solution had to simplify the management of multiple properties under the Bunkhouse brand, ensuring scalability and compliance with ADA and GDPR regulations.

The Solution

As Wallop's Lead Designer, my role was pivotal in creating a scalable website framework tailored to The Bunkhouse Group's diverse needs. The design process was mindful of regulatory compliance, focusing on creating an accessible and user-friendly interface. The objective was clear: to craft a modern, dynamic online platform that not only unified the Bunkhouse properties under a single digital roof but also allowed each hotel's unique character to shine brightly.

Impact

The result is a versatile and modern website platform, designed for rapid deployment and adaptability. This foundation supports The Bunkhouse Group's evolving needs, ensuring that the distinct charm and personality of each property are highlighted effectively within the group's overarching digital strategy.