Luminous Soul Garden
SERVICES
Branding, Logo Design
CLIENT
Jillian Gonzalez
DATE
2024
Project Overview
Introduction
The Luminous Soul Garden brand was born out of Jillian Gonzalez's vision to support women through energetic healing, divine feminine energy, and the unique power of rose medicine. As an emerging business, it required a visual identity that embodied these core values and spoke directly to its target audience. Our mission was to create a cohesive brand that reflected Jillian's passion and the transformative journey she offers her clients.
Objective
Design a visual identity that captures the essence of Luminous Soul Garden, including a logo, colour scheme, and typography that speaks to Jillian's audience.
Process
Research & Discovery
Our adventure started with a comprehensive branding questionnaire. Jillian shared insights about her target audience, her vision, and the personality she envisioned for her brand. A follow-up conversation cleared up any lingering questions, setting the stage for some deep-dive research and the creation of moodboards that would lay the groundwork for our design direction.
Concept Development
I created two moodboards, each offering a unique perspective on the brand's visual language. She was drawn to elements from both, leading us to merge them into a final moodboard that perfectly aligned with her brand's essence.
Design Iterations
The design phase resulted in the creation of a custom logo, wordmark, sticker designs, and mock-ups, all of which Jillian approved without hesitation. The hand-drawn rose and bespoke lettering—melding several fonts with custom artwork—embody the unique essence of Luminous Soul Garden.
Final Design
We arrived at a brand identity that Jillian and I are both proud of—a testament to her vision and the collaborative process that brought it to life. Each element, from the logo to the colour palette, works harmoniously to convey the brand's core values and appeal to its intended audience.
Challenges & Solutions
The journey was remarkably smooth. With a reliable process in place and Jillian’s wholehearted engagement, we navigated the creative process without hitting any major snags.
Results & Impact
It’s still early days, so we're eagerly awaiting the tangible impacts. However, the successful collaboration and the creation of a brand that deeply resonates with Jillian and her vision mark a promising start for Luminous Soul Garden.
Reflections
This project stands out as a testament to the power of clear communication, trust, and collaboration between client and designer. Jillian's clarity and openness facilitated a creative process that was not only efficient but deeply fulfilling, resulting in a brand identity that both parties are proud of.
Conclusion
Creating the Luminous Soul Garden brand was about much more than just designing a visual identity; it was about bringing Jillian’s vision to life in a way that connects and resonates.
This project underscored the importance of collaboration, deep understanding, intuition, and creativity in crafting a brand that not only meets its objectives but also embodies the passion and purpose of the business it represents. It’s a vivid reminder of why I love doing what I do.
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