Squamish Adventure Inn

Client Squamish Adventure Inn via Wallop (Agency)

Date 2024

Project Overview

In a quest to distinguish themselves in the bustling hostel landscape of Squamish, the Squamish Adventure Inn sought a branding and website overhaul. Their goal was crystal clear: to position themselves not just as a layover but as a gateway to the Squamish area's natural wonders. The inn prides itself on offering clean, contemporary, and efficient accommodations without the frills of a luxury hotel.

The Solution

In the initial stages of brand development, I envisioned a serene “glamping” aesthetic taking the lead (Moodboard Option 1). Surprisingly, the client was drawn to a more vibrant, lively concept—a choice that perfectly aligned with their ethos (Moodboard Option 2).

The final branding pulses with energy. It incorporates a logo and visual identity that's both inviting and spirited, echoing the call of adventure in the Okanagan and encouraging guests to jump right into exploring. The website, designed to be simple and easy to use, makes finding information quick and straightforward, motivating visitors to start their adventure.

Impact

With the website freshly minted and live, courtesy of Wallop, the new branding splashes across every page, inviting viewers into the Squamish Adventure Inn experience. While it's early days, we're on the edge of our seats, eager to see how this rejuvenated identity will bolster the inn’s market stance and influence its sales.